今日杂货店

Grocery商店过去专注于让客户进出,它们不跟踪消费者购买的东西,也不有兴趣突出新产品。去杂货店旅行是基本和必备条件。如今商店知道客户需要什么和他们买什么。它们研究食品趋势、客户购买量和产品批量这一切转而帮助客户设计商店满足客户需要

If we look at how a grocery store would have been laid out in the past, you will see the typical one entry way, with two doors: in and out.  Once in the door, the cash registers would greet you, then you would make your way around to the dry goods, then maybe over an aisle to the frozen foods.  Stop by the meat counter on your way to the small produce area, then off to the registers.  With the old layouts, produce took second stage.  It either was housed in a side aisle or in the back corner of store.  The meat/deli area was located in the rear of the store with a butcher.  The back room was used for storage and any prep work was located within the meat/deli area.  Dry goods were always right there in the center, but lacked any featured products.  The design was very basic: narrow aisles, low lighting, basic wall and floor colors, and limited product.  Now we turn to today's grocery store concept: it typically has two large entrances with glass all around!检验输出/销售点仍然前方,但入口引导你进入其他地区。图中,你现在正从大片新鲜产品和蔬菜进场,并随处都有特色产品。水果和蔬菜混合为一大类有机选择。转右后发现大盘鸡鸡the smell carries all through the area.  Next to the chicken are containers full of pastas, salads, and even pizzas, all ready for you take home and heat up.  As you move on, you find the meat and deli area, which takes you back to the old days of the butcher standing behind the counter waiting to serve.  Then you venture on and now notice the vast number of dry goods aisles, everything you could think of.  Many aisles have areas that are showcasing a new product.  After you stroll through the dry goods, you come across the rows of frozen food.  Then off for some milk before heading to the check out, and the案例数线端装满奶制品和冷制品。正如你所要走时,你发现你最喜欢的咖啡店就在商店里.多棒!同时你甚至没有意识到你刚遍历全店意图让你遍历全店 从头到尾

商店设计从入口开始,从大新鲜产品区开始。今日产品区是商店的展示品。消费者爱新鲜富活力的东西,比生产更能启动购物经验?制片食品也冲进杂货店,商家想快速易得!prepared foods include rotisserie chickens and ready to bake pizzas.  The meat and deli areas are the old time butchers of the future.  They have the old time attendant behind the counter, but also have various self serve cases that contain every meat/ deli item you could want.  The meat and deli areas have managed to retain the great aspects of the old ones, but integrate the desired new technology and designs of today.  The center store, which contains dry goods, toiletries and other items, is placed in the center with a purpose.  With dry goods and such in the middle, the shopper has to walk through other areas in order to get to the basics.  It is a brilliant concept!the more items you expose the customer to, the more they will buy.  Frozen foods are still contained in large upright units, but today's are sleek and exceptionally well lit.  They make it easy for the store workers to highlight the frozen products.  The dairy area is also designed to lead you around, which is why in many layouts it is in an L shape.  Dairy is a heavily traveled area, so it is necessary to design it so traffic will flow on to other areas.  Unlike the older grocery stores, beer and wine are now highlighted in stores.  The alcohol industry is very profitable, and the designers are keen to this when designing.  Today's grocery stores highlight wine and beer in unique ways!some even have entire "beer caves" devoted to them.  Even the check outs are crafted with the customer in mind.  Today's shopper wants 'quick and quicker', so the check outs or POS are designed to be efficient and easy to use.  With the trend of self-check outs, stores are able to offer an even faster option for the customer.  Finally, the specialties, such as your favorite coffee shop, fast food chain, and bank.  As discussed before, the shopper of today wants it all in one, so designs now include it.  The specialty shops are located up front, so on the way out you can grab a cup of joe and a sandwich, or even cash a check.  Today's supermarkets truly are a one-stop shop, even without including the clothes and housewares departments that many have.

The design of a grocery is rarely, if ever, thought about by the customer, and that is the idea.  The layout is designed to lead the shopper throughout the store, whether they intended to walk through or not.  You may have come with the intention of buying bread, milk and eggs, but via the clever design and layout of the fixtures, cases, and aisles, you ended up buying twelve other items.  Today's grocery stores have different factors to consider than their predecessors: rapid technology growth, need for speed, environmental concerns, demographics, and a need for a one-stop shop.  It does not just involve the basics anymore!客户期望这一切,包括银行、快餐餐厅甚至美甲店等福利设施。 下次你走进你最喜爱的杂货店时,花一分钟检查设计-值得一看